21st April 2018


The Video

The Event

Chain Reaction Cycles are proud to host the first ever International Day of Dirt, a call to riders around the world to hit the trails, have a blast and push their bike and gear to the limit! It's the perfect excuse to head out with your riding buddies and shred, whether you take on an all-day epic, a trail centre blast or just hit up your local jumps.

We want as many riders as possible to get involved, wherever you are - and let us know about it on your social channels. Use the hashtags #DayofDirt #RideRepeat and #ChainReactionCycles throughout the weekend so we know what you're up to...everyone who does will be entered into a draw to win a Nukeproof Mega worth £2399.99!


Where will you be riding?

Make your mark in 2018

Need some ride inspiration for the International Day of Dirt? Choose from over 113,356 trails in 95 countries using the Trailforks map below.

Feature locations

We're also hosting three special events on the International Day of Dirt, so if you're joining us there we're looking forward to seeing you...


Revolution Bike Park hosts the UK hub of our activities, with free product demos and the chance to ride with Team CRC Mavic on offer!

Find out more


Sea Otter Classic is our USA base for the International Day of Dirt, so take advantage of free bike demos on our dedicated skills loop!

Find out more


Kalamunda Mountain Bike Park is our Australian highlight venue, with a free uplift and BBQ, social rides and good times aplenty.

Find out more

Win this Nukeproof Mega!

Upload your IDD riding pics for a chance to win this Nukeproof Mega worth £2399.99!
Simply upload your pics from the day using the hashtags #DayofDirt #RideRepeat and #ChainReactionCycles.

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Download our new

Mobile App

Update your list of riding essentials to include the brand new mobile app. Available on iOS and Android, you’ll have immediate access to over 500 brands - everything you’ll need to Ride. Eat. Sleep. Repeat.

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